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Brand Copywriter

Want to play a lead role in building out one of the largest special occasion retailers in the country? Do you take pride in your ability to tell compelling stories online? Do you want to have a direct impact on some of the most important events a person will experience? We are seeking a super-organized, self-motivated Brand Copywriter to join our established but fast growing company.

Occasion Brands is a well capitalized, highly profitable e-commerce company offering the largest selection of special occasion dresses online at, and Our mission is to create trust with customers at an early age and support them during some of the most important moments of their lives. We are changing the process of buying special occasion formal wear into a fun and easy experience that brings happiness and joy to the doorstep of every customer. The “bringing happiness and joy” thing is what makes us tick - it drives us to lead, inspires us to innovate and keeps us coming back to the office every day.

An enthusiastic and versatile writer ready to join a team that brings joy and happiness to customers across the country and around the world. Collaborative by nature with a sense of humor, you are a creative guru and love to tell stories through digital content. You take occasional craziness in stride because, after all, you're helping to bring happiness and joy to customers during some of the most important moments of their lives. As a Brand Copywriter, you will write editorial and marketing copy for our family of e-commerce fashion brands. The primary focus will be to develop branded copy that entices and engages prospective and existing customers. In addition, you will help to create the voice and tone for each of our brands.

The Brand Copywriter will be responsible for the following:

  • Write and proofread compelling, accurate, and on-brand copy across our channels including website content, social media and offline collateral
  • Seamlessly blend editorial and ecommerce content to inspire engagement and purchase behaviors
  • Edit and proofread copy to ensure that the message speaks to the target audience, is consistent, grammatically correct, adheres to the in-house style guides and has the appropriate brand voice
  • Uphold standards for proper grammar usage and sentence structure for all communication
  • Collaborate with Merchandisers and Buyers to infuse fashion trends into marketing content
  • Work both independently and as part of cross-functional teams including external partners

The role is based in NYC (Times Square).

Specific qualifications we are looking for include:

  • BA in English, journalism, communications or related field
  • Must have copywriting experience in e-commerce, fashion and/or lifestyle content
  • Passion and strong voice for fashion and e-comm driven lifestyle
  • Solid time management skills – you will be working with team members often prioritizing multiple projects at once
  • Naturally organized, thorough and strong attention to detail
  • Exceptional communication skills (oral/written)
  • Social, Ecommerce and other digital marketing experience is a plus

What we offer:

  • A competitive salary with annual bonus potential
  • Medical, vision, dental and life insurance
  • Company sponsored 401(k) with company match
  • Employee discounts
  • Free snacks and coffee (occasional company lunches too, cuz why not?!)
  • A culture that is family oriented, fun and a little out there (annual spirit week? CHECK. Flashpoll Friday CHECK.)


  • Cover letter, explaining why you are a great fit
  • Resume
  • Salary requirements
  • References
  • A portfolio of writing examples
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